Mobile Business
Banking App
Mobile Business
Banking App
Mobile Business
Banking App
Banking
My role
My role
Lead Product Designer
Lead Product Designer
Platform
Platform
IOS
IOS
Website
Website
Timeline
Timeline
2021 / 2022
2021 / 2022
Skills
Skills
User Experience
User Experience
Design Systems
Design Systems
Visual Design
Visual Design
Prototyping
Prototyping
User Research
User Research
User testing
User testing
Brighter banking
Brighter banking
The Yelo Mobile Business Banking app helps business owners to effortlessly open their accounts entirely through a digital platform, eliminating the need for in-person branch visits. Yelo App enables entrepreneurs to efficiently manage their finances, seamlessly send and receive money online, and offers the convenience of a fully online credit card application process.
The Yelo Mobile Business Banking app helps business owners to effortlessly open their accounts entirely through a digital platform, eliminating the need for in-person branch visits. Yelo App enables entrepreneurs to efficiently manage their finances, seamlessly send and receive money online, and offers the convenience of a fully online credit card application process.
What was the Problem?
Business owners face significant challenges when it comes to managing their financial needs, often finding traditional bank branches inadequate for their busy schedules.
⏳
The lack of availability
Business owners are always busy with their companies. They don't have time to go to a physical bank.
🤳
No handy digital platform
They want a simple app that lets them manage their fundings without interacting with bank employees.
😉
High credit line/loan rates
Business owners need financial support for a short period to effectively manage their businesses.
My role throughout the project was...
My role throughout the project was...
Over the course of a year, we successfully developed an app that initially focused on online account opening and credit card applications, later expanding to include features for payments, signatures, statistics, and orders. In my role as the Lead Product Designer, I oversaw the design processes for two teams within the Business squad.
Our journey began with ideation sessions, where we collaborated with the product team and stakeholders. We conducted user interviews and surveys to gain a deep understanding of our target audience's needs and pain points. We used this research to formulate user hypotheses, create empathy maps, and develop User Journey Maps (UJM) based on our personas.
Throughout the project, we conducted usability tests with actual users to ensure our designs were user-friendly. I maintained direct involvement with the development team, working closely during the development process. Before each new app version launch, I also oversaw quality assurance (QA) testing to ensure a seamless user experience.
Over the course of a year, we successfully developed an app that initially focused on online account opening and credit card applications, later expanding to include features for payments, signatures, statistics, and orders. In my role as the Lead Product Designer, I oversaw the design processes for two teams within the Business squad.
Our journey began with ideation sessions, where we collaborated with the product team and stakeholders. We conducted user interviews and surveys to gain a deep understanding of our target audience's needs and pain points. We used this research to formulate user hypotheses, create empathy maps, and develop User Journey Maps (UJM) based on our personas.
Throughout the project, we conducted usability tests with actual users to ensure our designs were user-friendly. I maintained direct involvement with the development team, working closely during the development process. Before each new app version launch, I also oversaw quality assurance (QA) testing to ensure a seamless user experience.
Research phase
Research phase
Three highlights from our research phase during the Yelo Business App project.
Three highlights from our research phase during the Yelo Business App project.
👥
80+ User interviews
We conducted interviews with our bank customers to gain comprehensive insights into their needs, pain points, and expectations.
🌃
6 Field visits
We visited six Azerbaijani cities, meeting with local business owners and farmers in person to better grasp the local context and connect directly with our customers.
📱
50+ Usability testings
We conducted usability tests to evaluate the app's user-friendliness and effectiveness, utilizing the feedback to refine its design and enhance the overall user experience.
What is the outcome of the hard work?
What is the outcome of the hard work?
Three main outcomes from the Yelo Business App.
Three main outcomes from the Yelo Business App.
🎉
230% MVP success rate
We achieved an MVP success rate in less than three months with an online onboarding and account opening features.
💵
Bringing loan products
Optimizing cash loan and integrating it into the app, building two products: Micro Credit Card and Agro Credit Card with a full online application process.
📱
Payments
As the third and final step, we have launched payment and spending statistics features in the app.
Final throughts and takeaways
Final throughts and takeaways
Building the Yelo Business app has been a great and challenging experience in my career. In just a year, I have not only developed my UX/UI skills but also gained the opportunity to see and observe my work from a business perspective.
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